Press Releases

Official news from Bogs.

For media samples, interviews or other requests, please email pr@bogsfootwear.com or contact:
JulieAnna Giannini, Alliance PR
503.724.2100

BOGS FOOTWEAR DEBUTS AMBASSADOR PROGRAM AND NEW WEBSITE
// 26 Sep 2012

 

The “Every Foot Matters” Campaign Featured on the Re-designed Bogsfootwear.com Highlights New Bogs Ambassadors

PORTLAND, Ore.– September 26, 2012 – Bogs Footwear (www.BogsFootwear.com), maker of the most warm, waterproof and comfortable footwear on the market since 2002, is pleased to debut its Bogs ambassadors as part of the new Every Foot Matters campaign. The campaign will feature every day heroes who wear Bogs doing what they love most – whether it’s work, play or everything in between.

The first four Bogs ambassadors featured on the site include: Karen Bertelsen, a Canadian DIY blogger; Nate Brown, an organic dairy farmer from Belgrad, MT; Ryan Rickert, an entrepreneur and hunting enthusiast from Bozeman, MT; and Sean Conroe, an urban farmer and landscaper hailing from Seattle. Each ambassador is featured on the new and improved Bogsfootwear.com, which features a community section, new blog, improved product pages, technology videos and more. Throughout the end of the year, Bogs will continue to introduce new ambassadors to its community – including an outdoor school founder, husband and wife team of cyclocross racers, a team of brewers from New Belgium Brewery and more.

“At Bogs, the focus has always been to develop the right footwear to help our customers get the job done,” said David Cook, marketing director for Bogs. “Our new ambassador program celebrates these hard-working, every day heroes who need the best possible protection in all elements. So whether you’re a dairy farmer or a cylcocross racer, we hope each visitor to Bogsfootwear.com finds a story that resonates.”

Led by the creative team at Redhaus (a Portland-based creative agency), the Bogsfootwear.com homepage welcomes visitors with the familiar Bogs style with a twist. Beautiful, full-screen imagery and a clean user interface were used to enhance the Bogsfootwear.com experience.

Specific site features and destinations include:

  • New Bogs for Fall 2012: This fall, Bogs has made a good thing even better with a variety of new waterproof boots and shoes for men, women, kids and (new this fall) babies.  Highlights include the new women’s Plimsoll Collection (an updated take on the Classic Bogs handled boot that put the brand on the map back in 2002), the men’s Fremont (the evolution of the men’s City collection, which debuted in 2011), new Baby Bogs (for early walkers and toddlers), new prints and rain boots for kids, and more. Prices range from $49 to $280 and ship free to anywhere in the lower continental U.S. Every pair of Bogs comes with a 100% satisfaction guarantee.
  • The Bogs Community: The new Bogs Community is the new hub for all-things Bogs, including information on the Bogs Gives Back program, customer testimonials and Every Foot Matters, the company’s Fall 2012 marketing campaign featuring the new Bogs ambassadors. Visitors can also connect with Bogs on Facebook, Twitter, Pinterest and head over to the refreshed Bogs Blog to keep up with the brand on its latest adventures.
  • The Bogs Blog: Not only will viewers notice a change in format, but the new Bogs Blog now displays multiple images, video clips and music.  In addition, readers now have the ability to interact with the brand by leaving comments and feedback on all posts.

About Bogs:

Since 2002, Bogs has been making warm, waterproof and comfortable all-weather boots for people who work (or play) in the most uncomfortable conditions. With more than 40 years of experience in the shoe industry, Bogs offers durable footwear made with high-quality materials for the men’s, women’s and kids’ outdoor, casual, industrial, hunting and agricultural industries. For more information about Bogs, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Twitter and Pinterest.

BOGS FOOTWEAR LIGHTENS UP FOR SPRING '13
// 02 Aug 2012

 

New Styles Include Lightweight Rain Boots for Women and Kids, Shoes for Gardening and Urban Farming, and Innovative Industrial Footwear

PORTLAND, Ore.– August 2, 2012 – Bogs footwear (www.BogsFootwear.com), a company that specializes in waterproof, durable and comfortable footwear, will introduce its lightest boots and best performance technology to date at Outdoor Retailer’s Summer Market in Salt Lake City, Utah on August 2-5, 2012.

Among the new styles, available Spring ’13, are new lightweight rain boots for women and kids, must-haves for the gardening aficionado and urban farmer, and innovative footwear for the commercial fishing and food processing industries. 

“Our commitment to quality and innovation means Bogs are built to handle any spring challenge, whether it’s long days digging in the dirt, shopping your local farmers market or puddle jumping with –or without – the kids,” says Bill Combs, president and founder of Bogs Footwear.

Meet the new 100% waterproof Bogs for Spring ‘13 (high-res images and samples upon request):

  • Women’s Rainboot: Bogs’ lightest rain boot yet allows grown-ups to get in on the puddle-jumping action. The new Bogs Rainboot for women is built for warmer temperatures and made with an incredibly soft and flexible natural rubber upper. MSRP $79.95
  • Women’s Harper: Bogs’ garden shoes for women, including the Rose, Rue and new Harper, are livelier than ever with fresh floral and retro-inspired veggie prints that offer protection against shovels and are easy to hose off after a day in the dirt. These garden must-haves feature lightweight Neo-TechTM insulation and breakthrough Max-WickTM technology to minimize moisture and maximize comfort. MSRP $78.95
  • Men’s Urban Farmer: Designed to help city dwellers bring some of the great outdoors to the concrete jungle, the Urban Farmer is the perfect lightweight utility boot for any outdoor activity – wiring a chicken coop, doing yard work around the house or simply hoofing it to the hardware store. MSRP  $87.95
  • Kids’ Rainboot: These 100% waterproof puddle jumpers are made with soft and flexible natural rubber, non-slip outsoles and easy pull-on handles. Kids will love these bright colors and prints as they splash their way around the playground or throughout town. MSRP $49.95     

Bogs At Work

After years in the lab, Bogs has combined its iconic comfort and durability with its best outsole technology to date. The new Bogs Bio Grip outsole features the latest in compound innovation to ensure a sure footing every time, no matter the conditions.

“We are extremely proud of our breakthrough in compound technology found on our new industrial footwear,” said Combs. “Our Bio Grip outsole is the most chemical-and-slip-resistant outsole on the market.”

The latest additions to the Bogs Industrial line of waterproof work boots include:

  • Highliner Pro: Built with the NEW Bogs Bio Gripoutsole, the Highliner Pro is 100% waterproof and the most slip-resistant fishing boot on the market. The expansive contact area ensures traction on smooth, wet surfaces, and features supportive abrasion for long wear. Constructed with pliable rubber to fold down in warmer conditions, the rigid steel shank offers additional support and ladder protection. This boot is also available with steel toe. MSRP $129.95
  • Food Pro: Featuring the NEW Bogs Bio Grip outsole (delivering an unprecedented combination of slip and chemical resistance), the Bogs Food Pro boot is self-cleaning for additional traction in debris-laden surfaces. The boot’s soft and flexible rubber upper can be rolled down in warm conditions and a rigid, wide steel shank offers extra support. This boot is also available with steel toe. MSRP $131.95

All Bogs styles are 100% waterproof, built with all natural, high-performance rubber to protect from the elements, and have a contoured fit built on a European last (with a wider forefront and narrower heel). Every pair of Bogs comes with a 100% satisfaction guarantee. The Spring ’13 collection is on display at the Bogs footwear booth #123 at Outdoor Retailer and will be available at retail and Bogsfootwear.com in early 2013.

About Bogs:

Since 2002, Bogs has been making warm, waterproof and comfortable all-weather boots for people who work (or play) in the most uncomfortable conditions. With more than 40 years of experience in the shoe industry, Bogs offers durable footwear made with high-quality materials for the men’s, women’s and kids’ outdoor, casual, industrial, hunting and agricultural industries. For more information about Bogs, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Twitter.

4-H AND BOGS FOOTWEAR GEAR UP AND GIVE BACK TO NATIONAL YOUTH PROGRAM
// 27 Jul 2012

 

In-Store Fundraiser and Online Video Contest will Fund Local 4-H Community Service Projects and Raise Money for National 4-H Council

PORTLAND, Ore. – July 27, 2012– Bogs Footwear (www.bogsfootwear.com) is teaming up with 4-H, the nation's largest youth development organization, to launch Gear Up and Give Back, a program that will provide funding to 4-H clubs throughout Oregon and Washington and select 4-H Clubs nationwide.

This fall during the month of October, Bogs Footwear will donate $5 for every pair of Bogs sold at select retailers to the National 4-H Council in support of 4-H youth programming. The funding will enable 4-H youth to sharpen leadership skills and leave lasting, positive impacts on their communities. In anticipation of the in-store fundraising program, Bogs will also donate its 100% waterproof footwear to select winners of the Oregon and Washington State 4-H Fair competitions.

Also beginning in October, Bogs and 4-H will launch the Gear Up and Give Back online video contest to fund local 4-H clubs’ desired community service projects. To enter, 4-H clubs may submit videos detailing potential service projects they would like to activate in their community.  Video submissions will be hosted on the 4-H Facebook page. Two winners will be awarded a cash donation to help execute the projects and make a positive impact on their communities.

“We could not be more proud to support 4-H and embark on what we hope is a long-standing partnership,” explained Bill Combs, founder and president of Bogs Footwear. “Bogs was born on the farm for hard-working people in need of quality footwear. So we feel we share many of the same values as 4-H members and volunteers, who are a terrific example of how hard work can make a positive impact on our communities.”

4-H serves more than 6 million 4-H youth in urban neighborhoods, suburban schoolyards and rural farming communities. As the youth development program of the nation’s 111 land-grant universities and the Cooperative Extension System, 4-H fosters an innovative, “learn by doing” approach, enabling 4-H'ers to stand out among their peers by building revolutionary opportunities and implementing community-wide change at an early age.

"We are delighted to team up with Bogs Footwear through the Gear Up and Give Back program," said Donald T. Floyd, Jr., president and CEO of National 4-H Council. "A recent study conducted by Tufts University indicates that compared to their peers, 4-H youth are three times more likely to give back to their communities. Funding provided by this partnership will surely strengthen our 4-H'ers interest in building their leadership skills and leaving lasting, positive impacts on their communities."

For more information about the partnership, including participating retailers in the 4-H and Bogs Gear Up and Give Back in-store fundraising campaign and details on the online video contest, visit www.bogsfootwear.com.

About Bogs:

Since 2002, Bogs has been making warm, waterproof and comfortable all-weather boots for people who work (or play) in the most uncomfortable conditions. With more than 40 years of experience in the shoe industry, Bogs offers durable footwear made with high-quality materials for the men’s, women’s and kids’ outdoor, casual, industrial, hunting and agricultural industries. For more information about Bogs, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Twitter.

About 4-H:

4-H is a community of six million young people across America learning leadership, citizenship, and life skills. National 4-H Council is the private sector, non-profit partner of 4-H National Headquarters located at the National Institute of Food and Agriculture (NIFA) within USDA.  4-H programs are implemented by the 111 land-grant universities and the Cooperative Extension System through their 3,100 local Extension offices across the country. Learn more about 4-H at www.4-h.org or find us on Facebook at www.facebook.com/4-H

BOGS FOOTWEAR HONORS HARDWORKING FATHERS THIS JUNE
// 04 Jun 2012

 

Footwear Company Offers Exclusives Deals in Celebration.

PORTLAND, Ore. – June 4, 2012– Bogs Footwear will celebrate this Father’s Day by honoring hardworking dads with exclusive deals on two of its most popular new spring styles. Now through June 17, Bogs is offering shoppers a 20% discount on two of its new lower profile boots, which are perfect for dads looking to do a little yard work around the house this summer.

To further the celebration, Bogs is asking its Facebook fans to nominate a dad in their life who has made a positive impact for a chance to win a pair of free Bogs. More details can be found at www.facebook.com/bogsfootwear.

Bogs for Dads

Now through June 17, Bogs is offering an exclusive 20% discount on the Bogs Rancher Short and Classic Short. The Bogs Rancher Short offers the same flexibility and durability as the classic Bogs Rancher with a lower profile – perfect for working in the yard or around the house on warm summer days. The Bogs Classic Short is based on the original Bogs boot that started it all, the Classic High. This lowest-profile Bogs boot is perfect for casual outdoor wear.  Both the Rancher Short and the Classic Short are constructed with a hand-lasted rubber and a four-way stretch inner bootie made of Bogs’ proprietary Neo-Tech material for a superior fit. Channel Air technology helps maximize air circulation and latex sponge cushioning offers support. All Bogs footwear are  100% waterproof and come with a 100% product guarantee.  

To take advantage of this limited offer, enter the code “BOGSFORDAD” upon c heckout at www.bogsfootwear.com

About Bogs:

Since 2002, Bogs has been making warm, waterproof and comfortable all-weather boots for people who work (or play) in the most uncomfortable conditions. With more than 40 years of experience in the shoe industry, Bogs offers durable footwear made with high-quality materials for the men’s, women’s and kids’ outdoor, casual, industrial, hunting and agricultural industries. For more information about Bogs, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Twitter.

BOGS FOOTWEAR CONTINUES ITS NATION-WIDE TOUR OF THE COUNTRY'S FAVORITE FARMERS MARKETS IN SUPPORT OF LOCAL FARMERS
// 20 Apr 2012

 

Next Stop: New York’s Famed Greenmarket

PORTLAND, Ore.– April 20, 2012 – Bogs Footwear (www.BogsFootwear.com) will celebrate Earth Day one day early with GrowNYC’s Greenmarket, which operates some of the most bustling farmers markets in the country. This is the fourth stop on the “Bogs Hearts Local Farmers” tour through some of the most beloved farmers markets in the country.

Bogs is proud to support Greenmarket’s regional farmers with footwear that works (almost) as hard as they do. More than 50 farms and GrowNYC staff received free Bogs footwear to wear while connecting New Yorkers with their fresh, local, seasonal bounty.

“Touring some of the busiest farmers markets in the country this spring has really opened our eyes to the passion and dedication local farmers bring to their jobs 24/7, 365 days a year,” said Bill Combs, president and founder of Bogs footwear. “We started our business a decade ago making boots that could withstand the demanding conditions on the farm. We’re proud to continue supporting these hard-working men and women with our footwear.”

As part of this spring’s “Bogs Hearts Local Farmers” tour, Bogs has been supporting local farmers throughout the country, including the Ferry Plaza Farmers Market in San Francisco, the University District Farmers Market in Seattle and the Portland Farmers Market at Portland State University in Bogs’ hometown of Portland, Ore. To date, the company has donated more than $27,000 worth of its signature waterproof, insulated footwear made of natural, durable hand-lasted rubber to local farmers in each city.

Bogs is proud to continue the effort to support local farmers by teaming up with Greenmarket organizers GrowNYC, a hands-on non-profit which improves New York City’s quality of life through environmental programs that transform communities block by block and empower all New Yorkers to secure a clean and healthy environment for future generations.

On Saturday, April 21, 2012, select Greenmarket farmers will be sporting popular Bogs styles like the Classic Mid – an insulated, 100% waterproof boot designed specifically to keep farmers’ feet warm, dry and comfortable in some of the most uncomfortable working conditions in the world.

About Bogs:

Since 2002, Bogs has been making warm, waterproof and comfortable all-weather boots for people who work (or play) in the most uncomfortable conditions. With more than 40 years of experience in the shoe industry, Bogs offers durable footwear made with high-quality materials for the men’s, women’s and kids’ outdoor, casual, industrial, hunting and agricultural industries. For more information about Bogs, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Twitter.

BOGS FOOTWEAR CONTINUES SUPPORTS OF LOCAL FARMERS
// 23 Mar 2012

 

Next Stop: the University District Farmers Market in Seattle, WA.

PORTLAND, Ore.– March 23, 2012 – Bogs Footwear (www.BogsFootwear.com) is headed to the University District Farmers Market in Seattle, Wash. on March 31, 2012 in support of several Pacific Northwest farmers and The Neighborhood Farmers Market Alliance (NFMA). The NFMA is a community-based, non-profit organization which operates seven farmer / food-only markets in Seattle neighborhoods. The NFMA’s mission is to support and strengthen Washington’s small farms and farming families by providing effective direct sale sites for our region’s small farmers, and by educating consumers about local farm products and the importance of supporting and preserving local farmland.

Bogs is raising money for NFMA’s Good Farmer Fund, which helps local farmers with disaster relief, provides help to low-income programs, hosts free community events, assists with local food education, and farmer advocacy. For every new "like" on the Bogs Facebook page received Saturday, March 31st, Bogs will donate $1 to NMFA for their Good Farmer Fund.

“The original Bogs boot, the Classic High, was designed especially for the demanding conditions farmers and other agricultural professionals face every day on the farm. It is a technical, insulated boot that will keep these hard-working men and women’s feet warm, dry and comfortable,” said Bill Combs, president and founder of Bogs footwear. “This spring, we’re getting back to our roots and providing farmers across the country with footwear that works as hard as they do.”

Bogs is proud to support the following farms featured in the University District Farmers Market in Seattle: Sea Breeze Farm, Growing Things Farm, Olsen Farms, and Willie Greens Organic Farm with footwear for their demanding jobs, as well as reusable market totes to reward customers who are shopping their stands in the market on Saturday.

At the Bogs booth, market attendees can demo the new Bogs for spring, enter to win free boots and other SWAG and receive an exclusive discount on Bogs footwear. Bogs will also be hosting hands-on kids gardening activity and experts from the University of Washington will be on site to offer tips and tricks for planting a thriving garden in your own backyard this spring.

About Bogs:

Since 2002, Bogs has been making warm, waterproof and comfortable all-weather boots for people who work (or play) in the most uncomfortable conditions. With more than 40 years of experience in the shoe industry, Bogs offers durable footwear made with high-quality materials for the men’s, women’s and kids’ outdoor, casual, industrial, hunting and agricultural industries. For more information about Bogs, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Twitter.

 

 

BOGS FOOTWEAR SUPPORTS LOCAL FARMERS THROUGHOUT THE COUNTRY THIS SPRING
// 08 Mar 2012

First Stop: the Famed Ferry Plaza Farmers Market in San Francisco this Saturday, March 10

PORTLAND, Ore. – March 8, 2012 – Bogs Footwear (www.BogsFootwear.com) is headed to the Ferry Plaza Farmers Market in San Francisco, Calif. on March 10, 2012 in support of several Bay Area farmers and The Center for Urban Education about Sustainable Agriculture (CUESA), the non-profit organization that has hosted the famed market since 1999, Bogs will be located outside the historic Ferry Building in San Francisco’s Financial District from 8am-2pm.

Bogs is raising money for CUESA’s scholarship program, which helps local farmers receive access to the education and training they need to improve sustainable farming practices and growing methods, set up worker health programs, recruit young farmers to the industry and much more.

For every new "like" on the Bogs Facebook page received Saturday, March 10th, Bogs will donate $1 to CUESA for their scholarship program. The money raised helps provide scholarships to farmers in pursuit of advanced training. These scholarships have helped many of the local farmers Bogs is sponsoring in their pursuit to connect Bay Area communities with a local, sustainable food ecosystem.

“The original Bogs boot, the Classic High, was designed especially for the demanding conditions farmers and other agricultural professionals face every day on the farm. It is a technical, insulated boot that will keep these hard-working men and women’s feet warm, dry and comfortable,” said Bill Combs, president and founder of Bogs footwear. “This spring, we’re getting back to our roots and providing farmers across the country with footwear that works as hard as they do.”

Bogs is proud to support the following farms featured in the Ferry Plaza Farmers Market: Marin Sun Farms, Marin Roots Farms, Flatland Flower Farm, Thomas Farm and Blossom Bluff Orchards with footwear for their demanding jobs, as well as reusable market totes to reward customers who are shopping their stands in the market on Saturday.

At the Bogs booth, market attendees can test out new Spring ’12 Bogs styles, enter social media giveaways for free boots and other SWAG, receive an exclusive discount on Bogs footwear and take home their own “May Flower” seeds to plant before April showers arrive.
 

BOGS FOOTWEAR INFUSES ITS FALL ’12 COLLECTION WITH NEW TECHNOLOGY AND STYLE
// 27 Feb 2012

See the NEW Plimsoll, Simcoe, Hunt 365 Series, Baby Bogs and More at the Toronto Shoe Show

PORTLAND, Ore. – February 25, 2012 – Bogs footwear (www.BogsFootwear.com), whose mission is to provide the most comfortable shoes for the most uncomfortable conditions in the world, will debut its Fall ’12 line February 25 - 27 at the Toronto Shoe Show.

Known since 2002 for its durable, 100% waterproof boots designed to withstand sub-zero temps, Portland, Ore.-based Bogs has incorporated breakthrough technology into its newest styles.  The entire collection features Bogs Climatech to protect feet from the elements in any season using:
• The NEW Max-Wick moisture-wicking lining to help instantly disperse moisture away from the foot better than any rubber boot on the market. 
• Bogs’ proprietary Neo-Tech insulation and four-way stretch inner bootie, providing the ultimate cushioning and warmth.
• Hand-lasted, natural rubber, which provides the foundation for some of the most durable shoes Mother Nature has ever encountered.
• A European last (wider forefront and narrower heel) with a slight toe spring for a superior contoured, comfortable fit.

“We work tirelessly to make better shoes every day for people who work and live in the most uncomfortable conditions,” said Bogs founder and president Bill Combs. “Our shoes are designed to handle anything you put them through –mud, crud, dirt, grime. These durable, 100% waterproof boots will keep you protected and comfortable. And with more Bogs than ever to choose from, there’s a little bit of something for everyone.”

Some of the standout styles from the Bogs Fall ’12 collection include (high-res images and samples upon request):

• The Women’s Plimsoll Mid Vintage: A modern, playful take on the tried-and-true Bogs Classics with a sleeker design and cozy sneaker-like fit. Available in funky jewel tones with a contrasting rand border, the Plimsoll is crafted from 7mm of waterproof Neo-Tech insulation and features easy pull-on handles. Perfect for strolling the shops in Montreal or checking out fall’s bounty at Toronto’s famed St. Lawrence farmers market. MSRP $130 CAD.

• The Men’s Simcoe: Bogs’ technology and innovation was put to the test to engineer the new Simcoe, inspired by Canada’s ice fishing capital of the world. A micro-glass infused rubber outsole provides the ultimate, no-slip grip and is built to handle any winter adventure. MSRP $220 CAD.

• The Men’s Bowman from the Hunt 365 Series: The Bowman is built with 6mm of Neo-Tech insulation and Airmesh to achieve maximum warmth with minimal bulk. Weighing only 5.2lbs, the Bowman provides more insulation than other “light” boots, yet still weighs less. The Bowman sits on a thermo-molded midsole with a 6mm deep lug outsole to keep feet up and out of the cold. MSRP $210 CAD.

• Baby Bogs: Now early walkers can wear Bogs just like their big brothers and sisters. These waterproof, machine-washable booties are constructed with 3mm Neo-Tech insulation and a cozy, plush lining. These Bogs will keep babies’ feet warm and dry as they transition from their first crawl to their first step. MSRP $50 CAD.

Other Fall ’12 highlights include plenty of fun and funky colours, patterns and contrasting neons throughout the new Bogs kids’ collection (Classic Sprout, Classic Solids, Classic Snake and Classic Flame).

Bogs has expanded its popular 100% waterproof leather concept with its Yaletown collection, inspired by the vibrant energy of the urban, downtown Vancouver, B.C. neighbourhood. The women’s Seymour and Hudson Buckle come in rich fall hues like mossy green, deep chocolate and warm rust. For men, the 100% waterproof leather Cordova and Hastings boot deliver the same Bogs durability, performance and comfort with an added dose of rugged style.

Finally, the Bogs Ultra and Classic styles are back and better than ever with the new Max-Wick moisture-wicking lining designed to keep feet drier and more comfortable than ever before.

The entire Bogs Fall ’12 collection will be showcased this weekend at the Toronto Shoe Show in booths 1033 and 1132 inside the Toronto Congress Centre.
 

BOGS FOOTWEAR DEBUTS FRESH, NATURE-INSPIRED SPRING ‘12 LINE AT OUTDOOR RETAILER
// 11 Aug 2011

BOGS FOOTWEAR DEBUTS FRESH, NATURE-INSPIRED SPRING ‘12 LINE AT OUTDOOR RETAILER
New Styles Include Women’s Ankle Boots and Everyday, Outdoor Clog

PORTLAND, Ore. – August 1, 2011 – Bogs footwear (www.BogsFootwear.com), a company that has made comfortable shoes for the most uncomfortable situations since 2002, will debut its Spring ’12 line August 4 – 7, 2011 at Outdoor Retailer’s Summer Market in Salt Lake City, Utah. Best known for its beloved 100% waterproof boots designed to withstand sub-zero temps, Bogs’ Spring ‘12 collection features lighter fabrics and modern silhouettes for the warmer months.

At the forefront of the Spring ‘12 line are three totally new, totally fresh styles inspired by nature – the Venice Zip, Classic Short and the Rose. Featuring everything customers already love about Bogs, these new styles are still 100% waterproof and beyond comfortable. They’ve been updated with breezy, lightweight materials and Bogs’ tried-and-true, trademarked Neo-Tech and Channel Air technology to keep feet feeling fresh and dry all day. These versatile Bogs styles are built to withstand the harshest spring showers, muddiest of puddles and more frequent sun breaks in between (on those days when Mother Nature just can't make up her mind.)

Meet the new Spring ’12 Bogs for women (high-res images and samples upon request):

  • The Venice Zip: a sleek, zip-up ankle boot inspired by the stylish women of Venice who have to wade through water to get to work or the market. Built for 100% waterproof protection but light and stylish enough for a warm spring day. MSRP $90.
  • The Classic Short: the new evolution of the iconic Bogs Classic boot featuring a lower profile and lightweight Neo-Tech lining (for minimum yet effective insulation on those cooler spring days). Comes in solid colors and Bogs’ newest print for Spring ’12, “May Flowers.” MSRP $92 (May Flowers print) and $88 (solid).
  • The Rose: a casual, everyday outdoor shoe that you can leave at your doorstep for those last-minute errands or trips to the garden. Featuring a European last for a superior fit, The Rose is also easy to step in and out of when you’re on the go this spring. MSRP $70.

 

The Spring ’12 line-up will also include the following updates to the classic Bogs styles:

  • The Bogs Classic High (shown) and Mid: Bogs’ most popular boot features easy-on handles and a 100% waterproof Neo-Tech neoprene rubber, updated in Bogs’ new, colorful “May Flowers” print. MSRP $100 (High) and $96 (Mid).
  • The Bogs Rue and Charlot (shown): These everyday outdoor staples get a stylish makeover for Spring with muted nature-inspired colors and a plant-based, natural gum rubber sole. MSRP $70 (Rue) and $80 (Charlot)

Classic Bogs Styles Available Year-Round
Bogs will also feature several of its most popular styles now available year-round at this year’s Summer Market –including the men’s Ultra High, Ultra Mid and Journey Rubber and men’s and women’s Bridgeport and Jamison.

All Bogs styles are built with high-performance rubber to protect from the elements, have a contoured fit with a wider forefront and narrower heel for maximum support and comfort and slip-resistant outsoles to provide excellent traction.

“Our motto is to make better shoes every day for people who work (or play) in the most uncomfortable conditions,” said Bogs founder and president Bill Combs. “That tough, never-ending pursuit is the driving force behind our new Spring ’12 styles for women, which are lighter, even more comfortable versions of our most popular shoes. We think our customers will love having these lighter styles for every day use throughout the spring and summer months.”

About Bogs:
Since 2002, Bogs has been making warm, waterproof and comfortable all-weather boots for people who work (or play) in the most uncomfortable conditions. With more than 40 years of experience in the shoe industry, Bogs offers durable footwear made with high-quality materials for the men’s, women’s and kids’ outdoor, casual, industrial, hunting and agricultural industries. For more information about Bogs, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Twitter.

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